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SEARCH ENGINE OPTIMIZATION |
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Search engine optimization (SEO) is the process of improving the volume and quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results. Typically, the earlier a site appears in the search results list, the
more visitors it will receive from the search engine. SEO may target different kinds of
search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people
search for. Optimizing a website primarily involves editing its content and HTML coding
to both increase its relevance to specific keywords and to remove barriers to the indexing
activities of search engines.
- Analyze your website to plan a successful campaign.
- Analyze competitor’s sites to gain market intelligence.
- Develop a unique set of targeted keywords.
- Create unique advertising copy that sells your business.
- Monitor and adjust your advertising campaign as needed.
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